Scattered lights across the hero converge into a large circle on the right, reveal three near-equal slices, then disperse.

Market validation with synthetic people

Put a decision to the test before you commit the budget.

For research, innovation, and strategy teams. Get an early reading of how different segments might react to your message, offer, or concept, and focus the next test with real people.

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The cost of learning late

Researching after you invest is expensive. An early reading discards weak paths while it still costs little to let them go.

When a campaign, a price, or a launch has a date, waiting for the full study often arrives too late. Claviata gives an early signal with synthetic people so you can decide what is worth testing next with real people.

Traditional research
Weeks · people, time, and budget already in motion
Early synthetic reading
Discards weak paths · focuses the test with real people

Studies that arrive after the decision is made

Surveys, recruiting, and traditional panels take weeks. For many decisions on the calendar, that is too long.

An average that hides disagreement

A single number does not say who responds, who hesitates, and which friction blocks adoption.

Course-correcting costs more later

Once the money is committed, changing the message, offer, or segment costs more than seeing it earlier.

Misaimed real-world tests

Without a clear hypothesis, the next study with real people spends time on the wrong questions.

What your team receives

A clear decision, not a report nobody opens.

01 The option with the strongest support
02 Where the audience splits
03 What drives or blocks adoption
04 What is worth testing next with real people
From an open question to a concrete next step

Not a single chatbot

A synthetic population that disagrees with itself.

Decision under evaluation

Data plan for young people with unlimited social media and a fixed price for six months.

Independent agent responses

Built for decisions

Bring the questions already on your calendar.

Keep the audience fixed, change the decision, and see what moves before you commit the spend.

Message and campaign

Test a headline, a promise, or a call to action before you invest in media.

Offer, product, and price

See which value, terms, or conditions create interest and hesitation.

Segmentation

Read differences inside a market before choosing whom to prioritize.

Iterate before the real test

Test a stronger version again with the same audience and focus the next study better.

Who it’s for

For the teams accountable for the decision, not the report.

If your calendar has a campaign, a price, or a dated launch, Claviata gives you the first reading with synthetic people before the spend is committed. It does not manage real audiences: it anticipates how different segments might react.

Research, strategy, and advertising agencies

Arrive at a pitch or a client with routes already filtered. Speed up exploration and focus the work with real people.

Consumer goods and retail

Put concepts, packaging, prices, and promotions to the test before you produce, buy media, or open a launch.

Banking, insurance, and fintech

Evaluate propositions, trust messages, and adoption barriers by segment before a costly rollout.

Telecommunications and digital services

Compare plans, experiences, and campaigns, and spot reasons for hesitation or churn before you invest at scale.

How it works

A decision becomes a concrete next step.

01

Define the decision and the audience

Describe the message, offer, or concept and name the people whose response matters.

02

Build a synthetic population

Claviata simulates independent responses across different contexts, budgets, and constraints.

03

Read the disagreement

Receive segments, reasons in favor, objections, and the next recommended test with real people.

Public evidence · Colombia

We made a prediction before knowing the real result.

Before Fedesarrollo’s June Consumer Confidence Index was published, our synthetic estimate came in at 21.5. The observed figure was 24.3, a difference of 2.8 points. We published the method, the sample size, and the limits of the exercise.

Read the case study
Synthetic estimate 21.5
Survey result 24.3
2.8 points of difference A single test, published with its method and its limits. It does not guarantee the same accuracy on other decisions.

Honest limits

It guides the next test. It does not replace it.

Claviata delivers an early reading with synthetic people to focus validation and reduce the cost of exploration. It does not replace research or tests with real people. One success in an exercise does not guarantee that every decision can be estimated with the same accuracy. Readings are private by default.

For business teams

Let’s review your next market decision together.

In the demo you will see how to set up a test, compare synthetic segments, and identify what is worth validating next with real people. You will leave with a concrete plan for your next campaign, offer, or launch. For teams across Latin America.

Schedule a demo
Guided demo, or credits for tests on your own.

Self-serve

Buy credits. Use them when the decision matters.

An option for individuals and small teams who want to try without guidance. No subscription and no expiring allowances. Each credit equals 100 responses. You know exactly what you are buying.

One-time purchases in USD. Available across Latin America.
1 credit 100synthetic person responses
Every reading 1decision evaluated in depth

e.g. 5 credits = 500 responses.

Validate

Recommended for a campaign
$99

35 credits

Recurring validations for a campaign, offer, or launch.

Buy Validate · 35 credits
Quick reading 200 people 2 credits
Standard validation 500 people 5 credits
Deep reading 1,000 people 10 credits
Included with every validation Saved audiences and full readings do not cost extra.
Credits never expirePrivate by defaultSpanish and English

Name origin

The name comes from a Latin American ant.

Claviata takes its name from Paraponera clavata, native to Central and South America. The idea is simple: many specialized voices, coordinated to understand a complex environment. In our case, those voices are synthetic people.

Your market already has an answer. Ask before you commit the budget.

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